Finish and prepare your track
Get the song fully mixed and mastered. Decide the title, featured artists, and release date. Agree any splits with collaborators in writing now, not later.
Release Planner
Releasing music is overwhelming. This is the whole journey in order, from finished track to promotion. Work top to bottom and tick off each step. Your progress is saved on this device.
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Before release
Pick a distributor and upload
A distributor delivers your song to Spotify, Apple Music and the rest. Upload at least 3 to 4 weeks before your date so you can pitch for editorial playlists in time.
Register your rights
Register the song with a PRO so you collect performance royalties. If you have co-writers, make sure publishing splits are set. This is the money most artists leave behind.
Build your smart link and pre-save
Create one link that works on every platform, and a pre-save so fans can save the track before it drops. This front-loads your first-day streams.
Release week
Pitch to playlists and curators
Submit to playlist curators and blogs that actually cover your genre. Target carefully by genre fit, not volume. Personalise every pitch.
Get into DJ crates
For Afro, Amapiano and club-driven scenes, getting your track into the right DJ record pool puts it straight into sets and mixes.
Go to radio and blogs
Pitch for radio airplay and blog features. A feature is permanent press for your EPK, even if it does not drive huge streams.
After release
Push short-form video
Short-form video is the strongest discovery engine right now. Make your own clips first, then work with creators who fit your sound.
Put budget behind what works
Once you see which content lands, support it with a small ad budget pointed at your smart link. Start small, scale what converts.
Plan the next one
Momentum beats perfection. Keep a steady release rhythm so the algorithms and your fans keep finding you. Start the next track while this one is still working.